Since 2016, Discover The Valley has been a tour and travel agency in Pakistan’s Northern Areas. Their goal is to protect nature and work for tourism that is good for the environment. Discover the Valley is dedicated to exploring and promoting Pakistan’s beautiful face through tourism. Discover the Valley has made plans and managed more than a hundred tours in different parts of Pakistan, including Kashmir, Gilgit Baltistan, Khyber Pakhtunkhwa, and the desert of Punjab. These tours also include “Train Community Leaders Camp” (2016) and the 1st Eco Tourism Summit (2020) in Neelum, AJ&K.
Other than these projects and tours, Discover the Valley has also managed many private and customised tours to different tourist places in Pakistan, including Tolipeer, Peerchanasi, Arang Kel, Ratti Gali, Banjosa, Taobat, Mangla Dam, Hunza, Ferry Meadows, Chillas, Chitral, Shogran, Naran, Ayubia, Swat, Kalam, Malam Jabba, Murree, and the Cholistan Desert, etc.